Every child in Switzerland should be able to develop in a healthy manner and achieve his or her potential as well as possible. Parents play a key role here and must be able to do this in a practical way. This is why socially and educationally disadvantaged parents should receive tailored support to give their children a good start in life    

The a:primo early childhood development programmes make an important contribution to equality of opportunities for socially disadvantaged children. a:primo is working to anchor early childhood development programmes in Swiss society so that they are used as a matter of course. The focus of our services is strengthening the family as a place of learning. The programmes are aimed at families to be and those with children aged up to 6.    

a:primo is effect-oriented

We offer a sustainable effect achieved through evidence-based early childhood development programmes tailored to the target group. The quality of our services is ensured through ongoing monitoring. Our programmes are further developed to include the latest knowledge from practice and science.

a:primo is customer-oriented

We offer our customers needs-oriented services under transparent conditions and at a constant quality.

a:primo is competent and networked

As an organisation, we advocate the social anchoring and networking of early childhood development and are valued as reliable partners. We have well-founded specialist skills in theory and practice.

a:primo a national organisation

We are an organisation based across Switzerland and appreciate our business partners in French-speaking, Italian-speaking and German-speaking Switzerland equally.  The special cultural and structural features are taken into account when designing the services and the organisation.

a:primo is economical and budget-conscious

We fund ourselves through a suitable ratio of funds we have raised ourselves (member contributions, usage fees, sale of materials) and fundraising (performance mandates, aid money from foundations, donations).